Photo Examples Of How Font In A Watermark Affects Look Of Photos

It was 2 AM and my frustration levels were high.  I had created many different watermarks/logos but none of them really fit me or cued that magical “hallelujah” music inside my mind.
I had an idea of what I wanted I just couldn’t find the right components to make it happen.  Trying out so many different things got me thinking about how incredibly  much a watermark affects how a viewer views your photos.
If you slapped a generic watermark together and called it a day, it might be time to step back and reconsider.
A watermark is a very simple concept.. it’s basically something you put on all your photographs to reduce photo theft and to let people know who took it, yet everything about your decisions in watermark reflect a style that becomes a part of your brand.
You may not realize it but every aspect of your watermark affects how a photograph is interpreted.  Things to consider when creating your watermark stamp is:
Font, Opacity, Color, Size, Placement, Wording, Consistency
We’ll go through each of these in this post as well as compare the same photo with different watermarks so you can see how the watermark affects how the photo and your brand/style comes across.

FONT

This is pretty self-explanatory.. the first thing to consider and decide on is your font.  The font alone makes up a large portion of how your photographs are interpreted.  I have gone through hundreds to find mine!  The font should be consistent.  It should ideally tie in with fonts used on your website, which are the same fonts used on your contracts and business cards etcetc.  Keep your brand consistent.  There are so many fonts that convey different looks and styles.  Some are very elegant, some are very informal “handwriting” ones, some are sans-seriff, some are cursive etcetc.. and this makes a big impact!  Let’s take a look at the same photo using different fonts.. everything else is the same except the style of font in these images.

^This is how I chose to watermark this image with all the above factors in mind.

OPACITY

Opacity is how “see through” the watermark is.  5% opacity it will barely show up and 100% opacity means not see through at all.  You may be surprised to learn that the opacity of your font plays a pretty big role in how the font ends up looking.  I never use font at 100% opacity.  Ever.  I try to stick around 20-30% (sometimes have to go higher if it isn’t showing up well in the photo).  Part of my watermark style is that I don’t want it to take away from the image or distract from it, so I like mine simple, small, transparent, and away from the subject.

^Compare this image with the one above it.  The one above it has the font around 50% opacity and this one is at 100%.

COLOR

The color of your font is surprisingly important as well.  IMO pure white or pure black rarely work and color can work depending on the style but for me I always choose a light grey and a darkish grey and switch between the two based on what the image is (if it’s light or dark).

^Compare this image to the ones above it (which are a light grey color).

SIZE
The size of your watermark also impact the image.  This is all personal preference but I prefer mine to be small.  I feel that big watermarks are very distracting and take away from the image.

^This is the same watermark, just bigger.  Makes a big difference.

LOCATION

Where you choose to put your watermark is also pretty significant and can change everything.  I personally like to hand stamp all my photos so I can figure out where it would look best.  I consider my watermark part of the image and I work with the image.  Yes it is more time consuming but I think it’s worth it.

^  Notice how my original placement is a part of the photo and it works with it whereas in this one it seems like I’m trying to hide it or it’s an afterthought or generically stamped on all photos in the same lower left hand corner.  That can work for some people especially if consistency is important to them but for this stamp and my style I really dislike it down there.  Lower corners do work well for some logos though :).  Not trying to say what is better or worse just keep in mind that placement affects the photo.

Here’s a quick comparison of my watermark compared to one that pays no mind to all the points above (except the font is the same):

Quite a difference in how you interpret that image, eh?

SIMPLICITY/WORDING

What does your logo look like?  Is it simple or complex?  Is it font only or does it have an icon with it?  All this affects how the image looks.  For my style, I like simplicity, that’s why I chose not to include “Christine Ann Photography” in this logo.  I am considering adding my city & state though since there are multiple Christine Ann’s out there but I’m not sure yet.  I haven’t “launched” this logo yet, I’m still trying to be 100% sure with it before I do.

^ Notice how adding the extra information really change the look/feel of the image compared to when it just said “Christine Ann”?

CONSISTENCY

Your watermark / logo should be consistent with your style of photography.  Below I compare the same image with 2 different watermarks so you can see how much the watermark affects the look of the photo.

^Photograph with my watermark on it

^I just put this logo together really quick to show that for an emotive/serious sort of style you wouldn’t want something informal and fun/funny.  However if you do a lot of kids portraits, you may not want something formal and would prefer something more fun.  So the “right” way to do it is different for everyone but just be sure to assess the style of your photography and the style of your website/branding before choosing your watermark.

To top off this blog post I thought I’d do a few examples of how different the photo can look based on just what the watermark is doing/looks like so you can see how it does impact the final image.

 

 

And there you have it.. a bunch of photos to compare together to see how the watermark plays a role in your style and branding.

I should note that there is really no right or wrong answer in here.  What works for one person will not work for another, it’s all very subjective and personal.  I have my personal preferences about what looks best but I have no doubt there are people reading this that think some of my “playful” watermarks are better than the one I use, haha.  It’s okay.  I just wanted to write something up to help people be very aware of their watermark, what it’s currently conveying, what they want it to convey and assess if it is conveying that or not.

I just started my business last year and while I knew I wanted a watermark I like, I really had no idea it made as much impact on a photo as it does until recently when I was trying to decide where to go with mine.  Hope this has made everyone aware of things they may not have been before!

-Christine Ann

Duluth MN Family Photographer
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How To Add Color To A Black & White Image With A Layer Mask/Photoshop Layers Explained

A Beginner’s Tutorial On How To Use Photoshop Layers, Layer Masks, And Bring Back Color To A Black And White Image (All-In-One!) With Image/Screenshot Examples
*Note:  This article might look long/hard but it’s because it’s written assuming you know nothing about how to use Photoshop so it’s just very thorough.. this is VERY easy and fast to do!

Many years ago my husband got Photoshop for me.  I was super excited.. I opened it up and was so overwhelmed I didn’t open it up again for another year!!!!  WHen I did open it up a year later, it was because I had seen an image on Facebook and someone noted on it “Edited with auto color in Photoshop”.  “Auto edit????  I can do that!”.  And I excitedly opened it back up.  Once it was re-opened I started playing around with it more and learning new things about it.  I was still very confused about how you could add color to a black and white image and my husband explained it like this: Imagine you have 2 photographs.. a color photograph, and a black and white version of the exact same photograph.  Imagine you put the black and white photograph on top of the color photograph and then take an eraser and erase away parts of the black and white image to reveal the color beneath it.  ta-da!  Like magic, I now understood the concept of Photoshop layering! The very first thing I learned how to do with layers was add a pop of color to a black and white image.  You can do it as I stated above (layer a bw image on top of a color image and use the eraser tool to erase away the bw image to reveal color) but the issue with doing it that way is.. what if you make a mistake?  What if you erase away too much?  You cannot go back to add the black and white back.  For that reason I want to teach everyone how to use a layer mask.  With a layer mask (VERY easy to do!!!!) you can remove parts of the top layer AND bring them back again!  And you can use it for endless different projects beyond a selective coloring/color pop image! I’m a very visual learner so that’s how I like to explain things as well.

^STEP ONE:  Open The Image
We’ll start with what your image looks like when you open it in Photoshop:

^STEP 2:  Duplicate Layer
This is the step where you layer 2 images on top of one another.. do do this by going to the layers palette, right click on your layer, and select “duplicate layer”.  You can also simply go to your menu on top of the screen and click “Layer>New>Layer From Background”.

^STEP 3:  Turn The Top Layer Black And White
Make sure your top layer is highlighted in the layers palette and then turn your image black and white :).  You now have a black and white image on top, and a color image on bottom.

^STEP 4:  Add A Layer Mask
This is where you add the layer mask I was mentioning earlier.. this mask will allow you to remove parts of the black and white image as well as bring back parts of the black and white image.

^STEP 5:  Select A Black Paintbrush
Your layers palette should now look like this.. the white box next to your bw image is the layer mask.  You will use the black paintbrush to remove the black and white image, and the white paintbrush to bring back the black and white image.

^STEP 6:  Verify Your Layer Mask Is Selected
If you have anything other than the layer mask selected, this will not work and the paintbrush will work normally (adding a white or black streak on the image).

^STEP 7:  Paint Anywhere You’d Like To Add Color Take your paintbrush and paint anywhere you’d like to add color!  It’s that easy!  If you run over the lines, it’s okay.. you can turn it back to black and white which we address in the next step.

STEP 8:  Select The White Paintbrush To Bring Back The Black And White Image
Change the color of your paintbrush to white and paint over anywhere you did not want to bring the color back.  It helps to scroll in very close to the image, use a brush that isn’t 100% soft, and make the edges as clean as possible.  It looks very sloppy when the color runs outside the lines.

^The image after cleaning it up with the white paintbrush (again verify that your layer mask is clicked on!).

^STEP 9:  (Optional Step):  Reduce The Opacity/Strength Of The Colors
I always feel that bringing back the full strength of color in an image is just too intense/harsh.  For this reason I like to make it sort of a blend of half black and white/half color.. this tones down the coloring a lot and makes it look much more gentle and blends better.  (This is just my opinion and what you like may be different!  I compare a full strength color pop image to a partial strength color pop image here if you’d like to compare for yourself).

^This is the image with the coloring reduced by 50%.. it blends much better.

I’d like to make a quite note that the above images are not ones that I would choose to do.. They are only edited this way for the purposes of this article.  If I brought back color to anything I would choose the boots but for the purposes of this article I wanted to choose something that was easy to see and overall I just prefer this photo in color :).

I really hope this helps you all learn some more about how to use layers in Photoshop and how to add color to a black and white image!

-Christine Ann

Duluth MN Photographer

Photos From 85mm 1.2L Lens.

Which lens you decide to use on your camera has a big impact on how the photo turns out. A big contendor in the photography world for people who are very invested in photography is the 85mm 1.2L lens by Canon. This is the first professional level lens I invested in and I am very fond of it :).
The first thing you have to decide when picking a lens is if you want a prime lens (does not zoom in and out) or a zoom lens (has a range of how close or far you can get to the subject by rotating the lens to zoom in and out). THere are advantages and disadvantages to each (perhaps a future blog post topic 🙂 ) but one of the best and most noteworthy features of the 85mm 1.2 lens is that the aperture can reach .. *drumroll* .. f/1.2! The lowest number you usually see on a zoom lens is f/2.8 so this is quite a big difference on the prime, however you do lose the ability to zoom in and out. The f/1.2 is amazing for when you want to get as much light into the camera as possible and also if you want a very small depth of field (meaning only one thing will be sharply in focus and everything else will be blurred).
The f/1.2 is so sensitive that on my full frame sensor camera body (how far 1.2 takes you depends on a handful of factors including your camera body), if I focus on someone’s nose, their eye will be out of focus. It’s a very very narrow depth of field and very unforgiving for in focus images! There is a learning curve to harnessing this power. I would not recommend using any new equipment at a shoot that you haven’t practiced with in advance. YOu will probably get some out of focus images when you start out with this lens. I try not to go to 1.2 anymore, personally. f/2 or higher is usually ideal but if there is low light or if I want a certain look I will bump it down lower.

Anyway, I wanted to make a blog post showing image examples of photos taken on the 85mm f/1.2L lens so people could take a look and maybe it could help people make more informed purchasing decisions.

I do need to explain that I reduced the image size significantly to post to the web. Standard web size is 900×600.. the originals are around 3800×5700 so they don’t reflect the same quality as they do out of the camera but I hope it gives a good idea.. especially since the originals are better :). If you would like to see a full resolution version of anything just ask in the comments! I am happy to post!

Anyway, without further ado….

^f/3.5

^f/2.8

^f/1.8

^f/1.2 – wide open!

f/1.8

^f/1.4 – close to wide open :)! If you’re shooting this low you must nail the focus spot!

^f/2.5

f/1.4. I was able to take a photo with one fairly dim light on @ 1.4.. this low aperture also created a very nice bokeh effect on the Christmas tree.

^f/1.8 (This lens is great for Christmas lights!).

^f/2

^f/1.8

f/1.6. Notice how narrow the focus is.. the arm is in focus and his entire body is blurred.. there’s about a foot between what is in focus and what isn’t. If the aperture were higher (around f/4+) the arm and body would both be in focus.

^f/1.8

f/1.8. Loving how blurred the background is! Notice how even the front of the scarf is blurred.. 1.8 is not a very large depth of field.

f/1.8

^Here’s one at f/1.2 – this is as low as it can go. I am going to do another blog post soon zooming in so you can see the eyes are in focus but even the nose is out of focus. It still looks okay zoomed out but if you zoom in you’ll see how sensitive the focus is.

^f/2.8

^Wide open at f/1.2. To do this shot over I would have used a higher aperture since her hair is blurred out but I still love this photo :).

^Another photo taken at f/1.2. I’m trying to include a lot at 1.2 since a lot of people are curious about what photos like at that aperture.

f/1.8 portrait

^f/1.4

^Here’s a shot taken at a higher aperture of f/4. As youc an see.. still plenty of lovely bokeh :).

^f/2.2

^f/2.2

f/2

^f/2.2

^This is a full res version of an image taken at f/1.2 – click on it to see full detail.

To see zoomed in versions of the photos to see how the depth of field looks up close at f/1.2 check out this article.

If you have any questions please don’t hesitate to ask!

-Christine Ann
Duluth MN Senior and Family Photographer Website
Duluth Photographer Blog
Duluth Senior and Family Photographer Facebook Account

Telephoto Distortion and Perspective and How It Affects Your Images

Guest blog post from Christopher Fisher – my husband and occasional second shooter for large groups and weddings :).

Telephoto Distortion and zooming with your feet

Photographers often talk about “zooming with their feet”. If they are using a fixed lens or their telephoto lens and it cannot capture the size of subject they desire, they just move [with their feet] closer or further away from their subject.  To the new photographer, they may not realize that zooming with their feet might compromise the composition of their photo.  While the subject might be brought to size, the background will look significantly different.

This difference is due to an effect called telephoto distortion. A human eye (or a camera) is a small fixed point to which an image is projected. This can be visualized in the below diagram:

While a tree may be several times the size of a person, the image of a tree is focused into a single point:  the human eye or camera lens. If the person walks closer to the tree, the subject appears larger. If the human being walks away from the tree, the subject appears smaller.

Look at the different figures. In the first figure, only a small section of the tree is visible. In the second figure, the entire height of the tree and more can be seen. Let’s see what each figure will see from the eye’s perspective.

Now let’s add a second subject:

-Post by Christopher Fisher

-Christine Ann Photography
Duluth MN Photographer Website
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1 Tip Which Will Improve Your Color Pop/Selective Color Images

I frequent many photography forums and one topic that comes up often is “color selection” or “color pop” edits.  This is when you have a black and white images and you bring back color on just a couple select spots.  These images are not often well received by lot of pros.  I am amongst this group 🙂 but they do have their place :).
I think the worst part about color selection is just how harsh the color is in the image.  It doesn’t flow well.  This is when I created my own way of doing color selection photos, where you just bring back about half of the color instead of all the color.  It makes a huge difference!  And I definitely much prefer the subtle color to the sharp, vivid color.

How do you accomplish this?  If you are layering a color image over a black and white image and erasing, then erase away at around 30-40% opacity.
If you are using a layer mask, set your paintbrush to around 30-40% opacity.  tada!  Very simple indeed.  This will make a huge difference in how the photo looks after you edit it.

One other tip I have is to pick just one focal point to selective color..a lot of people go a little crazy with their brush and bring back half the image so it’s half color and half black and white.  This looks a bit odd and unnatural and also there is no real concept behind it.  Usually you want to color pop something with meaning or symbolism or a concept (not always but like usually just an item vs a shirt).  In the sample image I am posting here I decided to have 2 color pops so they would balance each other out more but notice the items I picked were small so it doesn’t overwhelm the photo.  I believe my opacity for this image was around 30%.. to do it again I  might bump it up a bit higher, but you get the idea.

This is the image at 100% opacity.. this is the full color image brought back to the black and white image, and this is what most photographers who do color pop do:

^ Color brought back at full strength.

And the photo shown below is the same image with the color brought back around 30% opacity.  It might even be more like 20%. It is a little bit dull but it looks so much less distracting and more natural.. I much prefer it to the full color photo.

^Color brought back around 20-30% strength.

For one more example I’ll show one brought back around 50% opacity.

^Color brought back around 50% strength. This is my favorite edit of the three (I might tone it down a notch but overall the color isn’t too overbearing and “sharp” and it blends much better than at full strength – in my opinion anyway!).

As with all things in photography, which is better is subjective.  Surely there are people who prefer the first to the second.  If you do like the first you could even play around with bringing back the color around 70%-80% so it’s just not so vivid and contrasting.  While I’m not a huge fan of color pop photos, I do find myself much more receptive to them when done in a more subtle manner, just thought/style I would share with everyone :).

-Christine Ann
Duluth Minnesota Photographer
Website
Facebook

Unedited Photos from T2i + 50mm Lens.

This blog is specifically dedicated to showing images straight from the T2i + 50mm lens.  This is the combo I used for a few years before upgrading to the Mark II 5D + 85mm 1.2L lens.  I got the upgrade about 2 years ago (a little less..) and have barely touched my T2i since (though I do still use the 50mm sometimes).  I picked up my T2i for the first time in a couple years and was surprised by how much better of photos I could get off it than I was ever able to before.  I could not have intentionally gotten as clear and nice of photos (though I did get some lucky ones!) when I used this combo about 2 years ago.  The equipment didn’t change, but I have :).  And I speculate if I pick it up in 2 more years they’ll be even better.  This isn’t to say you can’t get “nicer” photos on nicer equipment, but I recently compared photos from the Mark II 5d + 85mm 1.2L lens to photos on the Mark II 5D + 50mm 1.8 lens to photos on the T2i + 50mm 1.8 lens (IE:  $3,000 camera + $2,000 lens to $3,000 camera + $100 lens to $700 camera + $100 lens) and the results were not all that different from one another.  I was incredibly surprised!  You can see the image comparisons here:  https://christineannphotos.wordpress.com/2013/10/20/photos-taken-with-canon-rebel-t2i-50mm-1-8-lens/ keeping in mind they are unedited and you need to click them to see the full detail of each photo.
The point in all this is that if your photos are out of focus or not sharp it is almost definitely you and not your equipment.  I read a post from someone who has sent back the same 50mm 1.8 lens used in this blog post 2 times, got it a third time and was wondering if she should send it back again or get a different lens all together.  I can assure everyone it was not the lens any of those 3 times, it’s a lack of understanding how to use your camera and how/where to pose people and why.   You can give an artist crappy supplies and they can make something beautiful; you can give someone who is not an artist high end supplies and they will not be able to do much with it.  Focus your energy on practicing, improving, and learning how to use the equipment you have and how to edit.  My one piece of advice regarding equipment is that the kit lens is junk and if you only own a kit lens, it’s time to at least upgrade to the 50mm 1.8.. it is around $100 and you will see a quality improvement!  That is one thing my test shots did show.. a noticeable difference in quality regarding the kit lens to 50mm lens.  Anyway these are some images I have gotten off the T2i in the last couple months (most being from the last few days specifically for some blogs I want to do on starter equipment) they are unedited and I could further improve them by doing some editing 🙂 but then you wouldn’t know what is due to the equipment and what is due to the editing so I will leave them alone.

Unedited images from the T2i + 50mm lens  *CLICK EACH IMAGE FOR FULL DETAIL*:

*Click images for full detail.. the thumbnails look fuzzier than they are*.

*Click images for full detail*

*Click images for full detail*

*Click images for full detail*.

*Click images for full detail.. the thumbnails look fuzzy*.

*Click images for full detail*.

*Click images for full detail*.

*Click images for full detail*.

*Click images for full detail*.

-Christine Ann
Christine Ann Photography Web Site
Christine Ann Photography Facebook

This one thing may be ruining your photos (with image comparison).

There is one thing that we all start off doing that may be ruining your photographs: using the on-camera pop-up flash.
I thought it might be beneficial for people learning about photography to see image comparisons of photos taken with natural sunlight (in front of a window or outside) vs photos taken with the on-camera pop-up flash. Most professional photographers overwhelmingly prefer shooting with natural light however we all own external flashes and diffusers for the times where natural light just isn’t working or happening. I think we all start out using it and over years of experience and learning come to realize there are better alternatives. Some things that the on camera pop-up flash does: it creates horrible shadows! Both behind the person you are photographing and also oftentimes under their chin, depending on their angle. It creates these tiny pin-lights in the eyes (the reflection in the eyes is a tiny little dot in the pupil). It makes people squint and blink. Children complain about it hurting their eyes and it just all around looks mostly unnatural. The hair gets mega-highlighted and colors look shiny and overly textured/vibrant.

Alternatives to pop-up flash:
The best alternative: find great sources of natural light – usually in front of a window or in the shade outside.
Another great alternative: Buy a lens with a low aperture. They go down as low as f/1.2! You can handle most situations with this ability but your focus will have to be perfect (Note shooting at f/1.2 is usually not wise because of how shallow your depth of field becomes.. but it’s a nice option to have and I have shot at 1.2 before – not professionally – but for my own photos). Low aperture lenses tend to be very costly. There is one cheap lens that every photographer should own which is the 50mm f/1.8 lens. It’s around $100 and is very great for the price. It is made of plastic and you’ll want to upgrade to a very nice lens eventually but if you are a hobbiest and still learning the 1.8 is a great great option for you!!!! (And is WAY better than the kit lens which also may be ruining your photos if you are using it..).
If you do need flash, you can purchase an off-camera (external) flash and learn to bounce the light and/or diffuse it (ideal! And what professionals do).
If you find none of these are good alternatives for you right now, there are two other options. Option 1 is buying a pop-up flash diffuser. I have not tried one so I can’t vouch for it but I imagine it would help. Option 2 is changing your settings in camera and lowering the strength of the flash (not all cameras can do this but it’s worth looking into and trying out!).

Please note that if you compare flash with natural light in a spot where natural light is not good, the photo taken with a flash will usually look better. Part of learning about photography is developing an eye for and understanding of where the natural light is the best. Studio lighting can be amazing however mastering it takes a lot of time and money. Most photos, however, can be taken with natural light and most people prefer the look of it (though not everyone does, photography is entirely subjective!).

All of these photographs were taken on the same camera: Canon Rebel T2i and all were taken within the last month except the very last one which was taken back in December.

Natural light photograph, taken in front of a window. Notice now nice the reflections in their eyes are and how natural and soft everything is.

Natural light photograph.

Natural light photograph.

Natural light photograph.

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Photos taken with on-camera pop-up flash – notice the tiny little pin-light being reflected in the pupil and how the hair is super shiny and the shadows being cast behind them and under the chin as well.
On-camera pop-up flash.

On-camera pop-up flash.

On-camera pop-up flash.

Some people may prefer the flash photos, some prefer the natural light ones, and neither one is wrong, but it is good to be able to know how various things – such as your light source – will affect a photo!

-Christine Ann
www.christineannphotos.com
www.facebook.com/christineannphotos
Duluth Minnesota Photographer

Why Photographers Hate the Words “Your Camera Takes Nice Photos”.

Today I was photographing some flowers and my kids asked me why I was taking them in the spot I was. The reason was because it put greenery in the background and the lighting was hitting the spot nicely. I considered the background, how the light hit it and caused reflections, I set my camera settings manually to what I thought would capture the image best. I kept the flowers far enough ahead of the background to cause a nice blur. I decided which camera and lens to use for the shot. I applied knowledge about composition and which rules I would want to follow and not follow (and why). I positioned myself at the right angle to hit it in the right direction. After my kids asked me about why I was photographing at that spot I decided to try a shot at a spot I wouldn’t usually choose to illustrate that yes you may have a nice camera that helps you take nice images but you are still responsible for a large portion of how the image turns out.

The photo I took using my knowledge:

The photo I shot in a spot I wouldn’t choose with the knowledge I have, though I did manually set the settings to good settings which gave it any nice quality it does have as far as the coloring and vibrance goes:

Both images are right out of the camera and unedited.

This is why photographers hate the words “your camera takes such nice photos”. If you’ve developed an eye for the “right” spots, you can get great images off less nice cameras.. if you have not developed an eye for the right spots, a nice camera isn’t going to help you much, at least not consistently/predictably 🙂 .

-Christine Ann
Hermantown Minnesota Photographer

http://www.christineannphotos.com/
www.facebook.com/christineannphotos